Why You Should Care About RevPAG – and 11 Ways to Increase It

Being truly guest-centric in the hospitality industry means prioritizing guest experience over rooms and reservations. Shifting focus from rooms to guests has a significant impact on revenue and loyalty. The RevPAG metric, measuring total revenue per guest, offers a more comprehensive view of guest engagement and monetization compared to the traditional RevPAR. Personalization and recognizing guest preferences play a crucial role in driving revenue and loyalty. Unified systems like Mews enable hotels to make smarter decisions, increase revenue, and enhance guest experiences. Embracing a guest-centric model redefines the role of revenue managers, emphasizing total revenue strategy. By implementing innovative solutions like clean data management, automatic loyalty recognition, and digital room service, hotels can drive more revenue and satisfaction. RevPAG isn’t just a number to track; it represents a mindset shift that empowers teams, delights guests, and grows businesses in the hospitality industry.