Why EDF is backing Apple in a class-action greenwashing suit

Apple’s request to dismiss a class-action lawsuit regarding alleged greenwashing has gained support from an unexpected ally, the Environmental Defense Fund (EDF). The lawsuit, filed against Apple in late February, challenges the carbon neutral label used to promote certain models of its Series 9 Apple Watch. The complaint, brought by seven consumers, claims that the carbon credits Apple relies on to support its carbon reduction claims from forest projects in Kenya and China are ineffective. The plaintiffs argue that Apple should have ensured the credibility of these credits.

In a 25-page amicus brief filed on May 15, the EDF defended Apple’s practices, calling them reasonable and in line with industry standards. Elizabeth Sturcken, EDF’s vice president, emphasized that Apple is a leader in climate action and that companies should be able to communicate their efforts without facing penalties. The EDF recognized concerns about the integrity of carbon credits in the voluntary market but highlighted Apple’s substantial efforts to reduce emissions through various strategies before resorting to purchasing credits.

The plaintiffs in the class action lawsuit criticize Apple for not adequately verifying the effectiveness of the carbon reduction projects linked to the Apple Watch models. EDF argues that ruling in favor of the plaintiffs could disrupt the voluntary carbon market and discourage corporate efforts to combat climate change. The EDF’s support for Apple in this case is unusual, as environmental nonprofits typically do not side with corporations in greenwashing disputes.

Apple has chosen not to comment on the amicus brief but reiterated its commitment to producing carbon-neutral products. The plaintiffs have requested a jury trial, with a hearing on Apple’s motion to dismiss the lawsuit scheduled for August 27 in U.S. District Court in San Jose, California.