Why climate anxiety is hitting Gen Z the most and how brands can respond

According to a recent study, over 30% of Generation Z individuals feel stressed or anxious about climate change constantly. The younger generation is significantly impacted by the climate crisis, with almost half of them reporting being greatly affected by it. This emotional burden is leading to increased anxiety and exhaustion among Gen Z, with nearly 40% feeling anxious most of the time, which is twice the rate seen in older generations. It is crucial for brands to take real action to engage and support young people in facing the challenges of climate change.