What’s next for the exec who convinced H&M and Gap to rethink textile sourcing

After losing her job at Renewcell in July 2024, Tricia Carey had the opportunity to secure a new position with a well-known fashion brand due to her extensive professional network. However, instead of playing it safe, she decided to take a risk and join Avalo, a startup focused on breeding climate-resilient crops using artificial intelligence. Carey, known for her relationship-building skills and passion for innovation, sees this as an exciting opportunity to contribute to the textile and apparel industry during a time of significant transformation.

With Avalo’s goal to develop seed strains that require less water and fertilizer, Carey’s role will involve expanding the company’s focus to include cotton, a major fabric in the fashion industry. She believes that the industry’s current challenges create a chance to rebuild and improve practices for a more sustainable future. Additionally, Carey’s background at Renewcell, where she worked on replacing virgin cotton with recycled cotton scraps, has equipped her with valuable experience to drive Avalo’s success.

Drawing on her 25-year career in the industry, which included working with companies like Lenzing, Carey aims to leverage her network to support Avalo’s growth. She values the agility of startups and is excited to share her knowledge and insights with the team. Avalo’s innovative approach to developing climate-resistant cotton seeds through AI technology has the potential to revolutionize cotton farming practices and reduce water usage significantly.

Carey’s focus at Avalo includes accelerating execution, recruiting adaptable team members, and diversifying customer segments to avoid pitfalls faced by previous ventures. She emphasizes the importance of learning from past experiences and applying those lessons to drive positive change in the industry. By spearheading initiatives at Avalo, Carey aims to contribute to the company’s success and make a meaningful impact on the textile and apparel sector.