Sergio Membrillas has chosen a different path in his career compared to others who prioritize speed and trends. As a professional illustrator for over 13 years, he has developed a unique style that is bold, graphic, and subtly playful. Sergio believes that artistic evolution is crucial and embraces change as a natural part of the creative journey.
His work, initially inspired by Mid-Century graphic design, has expanded to incorporate influences from Etruscan art, Mesopotamian motifs, and traditional tattoos from the early 20th century. Sergio’s creative process remains rooted in traditional methods, starting each project with pencil and paper to maintain a physical connection to his art.
Drawing from his background in graphic design, Sergio’s illustrations are characterized by balanced compositions and a confident use of negative space. He values the structure that design brings to his work, especially in editorial and poster projects where clarity and storytelling are essential.
Although his path into illustration was not preplanned, a commission for EasyJet’s in-flight magazine marked a turning point in his career, shifting his focus from graphic design to illustration. Sergio’s client roster now includes prestigious names like The New Yorker and Pentagram, but what matters most to him is the trust and collaboration with clients.
Valencia, where Sergio resides, serves as a wellspring of creative inspiration for him. He emphasizes the importance of authenticity in his work and is unafraid to decline projects that do not align with his personal voice. Sergio’s approach to illustration is a departure from chasing trends and instead focuses on creating meaningful and fulfilling work.
In an industry increasingly influenced by technology and automation, Sergio remains optimistic about the enduring value of authentic illustration. He believes that illustrators have a unique ability to tell stories and evoke emotions that machines cannot replicate. He advises aspiring illustrators to prioritize projects that resonate with their values and passions to maintain an authentic artistic voice.
Sergio’s career is a testament to the power of deliberate evolution and the joy of traditional craftsmanship in an ever-changing creative landscape.