RXM Creative and NOUKK Win Gold at ADC New York Festival for Brand Identity

RXM Creative, a prominent luxury branding agency located in New York, has achieved the Gold award at the 2025 ADC New York Festival for their collaboration with NOUKK, the world’s initial sustainable luxury fabric produced from Arabian camel hair.

The recognition, granted in the Design – Brand Identity category, acknowledges RXM Creative’s outstanding efforts in creating a premium brand identity that fuses sustainability, cultural heritage, and sophisticated aesthetics. This recent accolade comes after the agency’s previous win of a Bronze at the 2025 Dubai Lynx Awards, solidifying RXM’s status as a top-tier branding agency with a global perspective.

The ADC Annual Awards is the longest-running industry award show globally, with a remarkable history of over a century. These awards honor excellence in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration, and fashion design — all emphasizing artistry and craftsmanship.

Setting a New Standard in Luxury Branding, RXM Creative’s collaboration with NOUKK redefines how sustainability can be conveyed through luxury logo design and visual storytelling. The brand’s identity showcases a unique logotype where the letter ‘N’ subtly mirrors the outline of a camel, against a minimalist color scheme inspired by desert hues and elegant typography that stands the test of time.

Raul Mandru, Executive Creative Director and Co-founder of RXM Creative, commented, ‘What made this project exceptional was the clarity of its mission. With NOUKK, we weren’t only creating a brand; we were assisting in narrating a tale of heritage, sustainability, and change. It was a truly inspiring endeavor.’

A. Kasas, Head of Brand Marketing at NOUKK, remarked, ‘RXM’s profound grasp of our vision made the entire process appear seamless. Their awareness of cultural subtleties, sustainability, and luxury design breathed life into NOUKK in a profoundly resonant manner.’

The outcomes are clear: a 150% surge in unique website visitors, a 700% rise in social media followers, and over 2.8 million impressions across digital channels. This triumph mirrors the increasing demand for luxury branding agencies capable of blending sustainability with top-notch design standards. NOUKK’s conversion of discarded camel hair into one of the world’s finest textiles isn’t just a brand narrative; it’s a roadmap for ethical innovation in the fashion industry.

RXM Creative, a globally respected high-end branding agency with offices in New York and Bucharest, is ranked among the top 5 branding agencies at ADC New York. Renowned for crafting daring, culture-centric narratives, RXM specializes in premium brand identity, design, and storytelling, catering to clients such as Loro Piana, Ray-Ban, Under Armour, Amika, Harry’s, The World Bank, and L’Oréal. Find out more at https://www.rxmcreative.com.

NOUKK is the premier fine textile brand produced from sustainably obtained Arabian camel hair. Manufactured in Italy and devoted to ethical luxury, NOUKK supports desert communities and adheres to the UN Sustainable Development Goals. Explore more at www.noukk.com. (http://www.noukk.com)