Pepper Lunch Builds on a Banner 2024 with Continued Momentum

Pepper Lunch, a unique Japanese fast-casual brand with over 540 locations in 17 countries, has seen a 5.4% increase in its average unit volume, with all restaurants experiencing growth in same-store sales. The brand’s success in 2024 has carried into this year, with plans to open 15 new locations, including recent openings in Tampa Bay, Salt Lake City, and Orange County.

In 2024, Pepper Lunch saw significant growth in various metrics, including a rise in average unit volumes to $1.617M, up from $1.3M in 2022. Additionally, all North American restaurants witnessed an increase in same-store sales, with the brand’s test store showing the most growth due to new guest initiatives and technology enhancements.

The brand has also attracted new franchise partners with experience from renowned brands like Popeyes, Subway, and Carl’s Jr. The Carl L. Karcher Group, led by the son of Carl’s Jr.’s founder, has committed to opening 20 Pepper Lunch units in four territories, expanding the brand’s presence in Southern California and Las Vegas.

Pepper Lunch’s Director of Franchise Development, Paul Tran, has also joined the brand, planning to open six stores, with the first location already operating in Irvine, California. Tran’s experience and enthusiasm for Pepper Lunch reflect the brand’s appeal to franchisees looking for a unique and profitable restaurant concept.

Troy Hooper, CEO of Pepper Lunch, expressed optimism for the brand’s future, highlighting the successful strategic initiatives implemented since 2023. With a strong foundation and growing sales, Pepper Lunch aims to continue its expansion in the U.S. market, offering quality dining experiences at an affordable price point.