New Website Book Strut Turns Readers Into Gatekeepers for Unknown Authors

Charlotte, NC, April 20, 2025 – Self-publishing has become more accessible, enabling authors to share their work globally without traditional gatekeepers. However, marketing remains a significant challenge for independent writers amidst the vast number of books released annually. Enter Book Strut, a new AI-driven platform created by author Rico Sims. Utilizing a unique algorithm, Book Strut connects reader-suggested ideas with author-created themes to rank titles based on their relevance. This innovative approach, combining human curation and AI technology, ensures accurate matching even when search terms vary or are not explicitly mentioned in the books.

Sims stated, “The book publishing industry rarely sees such transformative advancements. With Book Strut, discovery occurs instantly as readers input their own ideas, shifting the focus to the reader for targeting.”

Readers can freely search without logging in, while authors can list one title at no charge. Additional features require registration for readers and a premium subscription for authors. Through matching reader and author concepts, Book Strut offers personalized marketing with each search result. By eliminating biases related to an author’s reputation or marketing budget, Book Strut creates a fair playing field. New authors can surpass established names if their thematic connection resonates more. This democratization of book discovery is poised to revolutionize how titles gain popularity in the digital market.

Book Strut is currently open to English-language authors and publishers, with full reader access scheduled for August 1, 2025.

About Book Strut: Founded by Rico Sims in Rock Hill, South Carolina, Book Strut is an AI-driven book discovery platform that merges reader-provided ideas with author-assigned themes, allowing every reader to envision their potential bestseller. Their motto: Discovery is Guaranteed.