Mews: Part 3

Mak Abdelkafi, the Senior Sales Manager at Mews, discussed in a session how artificial intelligence can assist hoteliers in tackling three main challenges: enhancing customer experience, promoting environmental sustainability, and ensuring data security. AI is increasingly being viewed as a crucial tool in reshaping hotel operations, from providing personalized services to implementing eco-friendly practices and improving payment security.

Abdelkafi emphasized the importance for hotels to differentiate themselves by offering unique experiences that stand out from the competition. He also highlighted sustainability and cybersecurity as critical factors that need to be addressed in the industry, stating that these aspects are integral to the overall equation.

In terms of environmental initiatives, Abdelkafi stressed the significance of implementing intelligent solutions that do not compromise customer experience. By leveraging AI, hotels can optimize energy usage, reduce waste, and implement eco-conscious practices while prioritizing customer satisfaction.

Moreover, Abdelkafi mentioned Mews’ commitment to environmental responsibility through initiatives like Hotels for Trees, where trees are planted for customers who opt not to have their towels replaced. AI plays a key role in tracking and documenting these sustainability efforts.

Regarding cybersecurity, Abdelkafi pointed out the importance of protecting both customer and payment data. He highlighted the necessity of complying with regulations such as GDPR for safeguarding personal information and emphasized the significance of using secure payment processing standards like PCI Compliance Level 1.

Abdelkafi suggested that AI can further enhance security measures by validating credit card transactions through advanced verification processes. By utilizing AI algorithms to cross-verify customer details, hotels can ensure secure and accurate payment transactions.

The article concludes by inviting readers to join the HON community to access expert insights and resources on the hospitality industry.