It’s not the success that makes for a good business story, it’s the setbacks

The road to success is often paved with setbacks rather than instant victories, as evidenced by the story of Amazon and its founder Jeff Bezos. It took nearly a decade for Amazon to become profitable, and now in 2025, it is poised to surpass Walmart in sales, according to The Wall Street Journal.

Success may appear to happen overnight, but the reality is that it is usually the result of years of hard work, perseverance, and learning from mistakes. In the world of public relations, there is a tendency to focus on showcasing only the positive aspects of a company, while downplaying setbacks and challenges.

Just like in a movie where the hero faces obstacles and setbacks before ultimately triumphing, successful businesses and entrepreneurs also experience failures along the way. These setbacks are not something to be ashamed of but rather a badge of honor that demonstrates resilience and determination.

In the world of technology and business, it is important to remember that behind every successful individual or company lies a story of overcoming adversity. Those who persevere through setbacks are the ones who ultimately achieve success.