‘Injured By A Vegan?’ Campaign Promotes Plant-Based Lifestyle By Parodying Ambulance Chaser Billboards

A vegan organization has created a fictional law firm called “Loudermilk & Associates” as a humorous take on the widespread presence of personal injury lawyers. The plant-based advocacy group, Eat Differently, has launched an ad campaign titled “Hate Vegans?” in Los Angeles. Through satire and comedy, the campaign aims to spark meaningful conversations about why vegans are passionate and how individuals can make a difference in the world. The campaign includes billboards around the city, TV and radio commercials, and a strong social media strategy. Seymour Loudermilk, a fictional personal injury attorney, is introduced as the head of Loudermilk & Associates, which now handles claims for individuals who have been affected by zealous vegans. The campaign website invites people to share their grievances against vegans and learn about the benefits of a plant-based diet. The initiative is currently active in Greater Los Angeles with plans to expand to other cities.