Hotel Equities and Springboard Hospitality Merge to Form Expanded Hotel Management Firm

Hotel Equities and Springboard Hospitality have merged to create a larger hotel management company. The merger brings together the strengths of both firms, expanding their portfolio across the United States, Canada, the Caribbean, and Latin America. Atlanta-based Hotel Equities and Honolulu’s Springboard Hospitality announced their merger on May 6, 2025. The combined company will operate as an owner-focused management firm, providing customized strategies with strong operational expertise. This union merges two organizations known for their excellence in managing different types of properties. The newly merged company will oversee a diverse range of properties in various locations, including urban, resort, and outdoor destinations. Ben Rafter, the former CEO of Springboard Hospitality, will lead the new entity as CEO, with Brad Rahinsky, former president and CEO of Hotel Equities, serving as chairman. Al Smith and Rob Robinson will assume key leadership roles in the merged company, leveraging the operational excellence of Hotel Equities and the commercial strategy expertise of Springboard Hospitality. The combined entity will offer a comprehensive suite of services, supported by experienced teams in both branded and independent environments. Future developments, such as new hires and expanded services, are anticipated as the company moves forward with its growth plans.