Hot Head Burritos and Flarie Team Up to Launch New Branded Game for ‘Cinco de Montho’

A Midwest burrito brand based in the Midwest has introduced a new interactive customer experience featuring a month-long contest and various rewards. Hot Head Burritos, located in Dayton, OH, has partnered with the global gamification leader Flarie to create a branded game called Leroy’s Buddy Bounce to celebrate ‘Cinco de Montho’. The game, available for free on any device at HotHeadBurritos.com/games-cinco, brings the brand’s mascot to life in a digital game where fans can win a free burrito by placing in the top five on the leaderboard by the end of May.

Peter Wiley, the director of marketing and IT at Hot Head Burritos, praised Flarie for their collaboration, stating that setting up the game was simple and that thousands of users have already engaged with it. Leroy’s Buddy Bounce was developed on Flarie’s platform to provide a seamless mobile-friendly experience, aiming to increase brand awareness, engagement, and customer rewards.

In addition to the game, Hot Head Burritos is running a ‘Cinco de Montho’ campaign that includes scratch-off cards with every order, offering prizes like free burritos, chips, queso, and discounts. One fortunate winner will even receive a Caribbean vacation for two as the grand prize.

The brand’s co-owner and corporate vice president, Kelly Gray, expressed their commitment to providing delicious food and enjoyable experiences for their guests, emphasizing the new interactive game as a way to connect with customers and bring smiles to their faces.

Hot Head Burritos, established in 2007 in Dayton, Ohio, has expanded to 85 locations across eight states, offering a diverse menu of tacos, burritos, bowls, and more with a range of signature sauces. Committed to exceptional customer service, the brand is actively involved in community initiatives through fundraisers, donations, and sponsorships. Visit HotHeadBurritos.com for more information on menu items, new locations, and franchising opportunities.