Hola Prime Plans to Enter Futures Trading to Solve One of Finance’s Most Persistent Problems: Complexity

NEW YORK, May 23, 2025 – Hello prime, a leading proprietary trading firm, has revealed its latest venture into futures trading with a clear objective: to simplify one of the most intricate and hard-to-access facets of the financial markets.

Interest in futures trading is on the rise among retail and professional traders, yet the industry is still plagued by obstacles that deter newcomers and challenge even seasoned participants. Factors such as complex trading platforms, leverage usage, intricate margin requirements, and perplexing expiry structures have historically confined the futures market to a select few.

CEO and Founder of Hola Prime, Somesh Kapuria, stated, “The futures market has been synonymous with complexity, often hindering broader participation. At Hola Prime, we believe that access to powerful financial instruments should not be restricted by technical terms or structural opacity. Our goal is to eliminate unnecessary complexities, offer clarity through education, simplify the industry, and provide a trading experience that is both sophisticated and accessible. Futures trading should be viewed as an opportunity, not an endurance test.”

Despite the advantages in strategic leverage and diversification that futures trading presents, the industry remains challenging. Technical jargon like “contango”, “convergence”, and “backwardation” can be alienating to beginners. Managing expiry dates and rollovers requires precision, and successful trading demands advanced tools and precise decision-making.

Hola Prime aims to revolutionize the trading experience by prioritizing education. This vision includes creating simple, easily understandable resources like visual guides, relatable analogies, and clear comparisons with forex to simplify complex trading concepts. Additionally, Hola Prime plans to offer personalized support through one-on-one coaching sessions covering technical strategies and emotional resilience.

Hola Prime TV will serve as a platform for live market insights, trading sessions, expert interviews, and strategy breakdowns, while ensuring global accessibility and quick payouts. By removing unnecessary complexity and establishing clear, straightforward rules for successful trading, Hola Prime is simplifying futures trading for all traders.

Sumedha Sharma, CFO of Hola Prime, remarked, “The industry suffers from too much noise and too little clarity. We are reshaping the trader’s journey to be straightforward, supportive, and scalable. Futures trading should not be limited to specialists; it should be open to anyone willing to learn.”

Through its innovative approach to futures trading education and operations, Hello prime is not only establishing itself as a futures prop trading firm but as a catalyst for change in an industry overdue for transformation. It is setting a new benchmark for trader-centric futures trading.

About Hola Prime:
Hola Prime is a global proprietary trading firm with offices in the UK, Hong Kong, Cyprus, Dubai, and India. It caters to a diverse community of traders across 175+ countries, offering access to over 150 financial instruments on various trading platforms. The firm is recognized for its structured risk management, transparency, and trader-focused practices. Learn more at holaprime.com.