Hilton has announced the signing of two new hotels in Quezon City and Cebu, Philippines, marking the introduction of the Hilton Garden Inn brand in the country. The company aims to expand its presence in South East Asia, particularly in the mid-market sector, by tripling its focused service footprint in the region in the coming years.
The two new hotels, Hilton Garden Inn Manila Quezon City and Hilton Garden Inn Cebu Mactan, will be the first of the Hilton Garden Inn brand in the Philippines. This move will increase Hilton’s portfolio in the country from three to five properties. These developments are part of Hilton’s strategy to strengthen its mid-market presence in South East Asia, as seen in recent signings in Vietnam, Malaysia, and Indonesia.
Currently operating 102 properties in South East Asia, Hilton plans to grow its portfolio by more than 50% in the future. The new hotels in Quezon City and Cebu will be strategically located in prime areas, offering guests easy access to local attractions and transportation networks. They will feature modern amenities such as fitness centers, outdoor pools, and versatile meeting spaces.
The expansion of the Hilton Garden Inn brand in the Philippines coincides with the country’s booming tourism industry. Both Ninoy Aquino International Airport in Manila and Mactan-Cebu International Airport reported significant increases in passenger numbers in recent years, highlighting the growing demand for accommodations in key destinations.