Hampton by Hilton Brand to Make Thailand Debut in 2026

In 2026, the Hampton by Hilton brand will be introduced in Thailand, making its debut in Phuket Town. This expansion is a significant move in the midscale hospitality sector in Southeast Asia. With this launch, Hilton will have a total of nine brands in South East Asia and plans to increase its portfolio by more than 50% in the near future. The upcoming Hampton by Hilton Phuket Town is part of Hilton’s growth strategy, which includes recent additions in the Philippines, Vietnam, Malaysia, and Indonesia. With 30 properties in Thailand and 11 more in development, Hilton is strengthening its presence in the country. The hotel in Phuket Town will offer 112 guest rooms, an outdoor pool, and a fitness center, attracting both business and leisure travelers. Hilton, known for its 24 brands, operates over 8,600 properties worldwide.