Fiasco marks 15 years in design with a feelings-first rebrand

Fifteen years ago, Fiasco started their journey without any clients, agency experience, or a clear plan. They relied on instinct, positivity, and a strong set of principles. Now, after fifteen years, they have transformed into a thoughtful and emotionally driven creative studio. To celebrate their anniversary, they have unveiled a new brand identity that reflects their growth and human-centered philosophy.

The rebrand is more than just a visual update. It captures the maturity and heartfelt approach that have been at the core of Fiasco’s work. The team, known for prioritizing emotional connections and purposeful experiences, has now translated these values into their own identity.

Chris Tozer, partner and creative director, emphasizes the importance of building projects around core emotions to establish a meaningful connection with the audience. The rebranding process, involving all 16 team members over a year, was described as messy but ultimately meaningful by Nathalie Crease, head of marketing and partnerships.

The new brand identity strikes a balance between maturity and playfulness, expertise, and personality. By combining functional and expressive elements, a monochrome base palette, and interactive design features, Fiasco’s brand now embodies their values of being magnetic, human, and emotional.

Fiasco’s new approach, “big moments, little feelings,” focuses on distilling complex narratives into emotional touchpoints. The studio is also launching initiatives to share knowledge and support the creative community, reflecting their commitment to nurturing talent and fostering connections.

As a certified B Corp, Fiasco’s values extend beyond the studio, emphasizing ethical practices and community impact. The new brand identity reflects their philosophy of warmth and precision, inviting clients and audiences to engage emotionally with their work.

Looking ahead, Fiasco remains focused on creating human-centered brand experiences rather than chasing trends. They aim to move people, inspire change, and evoke emotions through their work. For Fiasco, design that resonates emotionally is design that truly succeeds.