EXPO 2025 Introduces NFT Service with ‘EXPO 2025 Digital Wallet’

Osaka, Japan—March 21, 2025—The organizers of EXPO 2025 have officially introduced a groundbreaking NFT service in partnership with the “EXPO 2025 Digital Wallet.” This marks a significant milestone in incorporating blockchain technology into one of the world’s most esteemed events. The initial phase of the service is scheduled to operate from April 21 to May 11, 2025, offering visitors the opportunity to engage with unique digital assets linked to the exhibition.

EXPO 2025, set to take place in Osaka, Japan from April 13 to October 13, 2025, will bring together representatives from over 150 countries and organizations. The event aims to showcase technological and cultural accomplishments.

Under the theme “Designing the Future Society for Our Lives,” EXPO 2025 endeavors to exhibit cutting-edge technological advancements and provide users with collectible and interactive digital assets. Visitors will have access to exclusive NFTs featuring various elements of the expo, such as pavilion passes, limited edition artworks, and interactive badges, serving as unique mementos unlocking special privileges and opportunities during the event.

The “EXPO 2025 Digital Wallet” will act as a platform for storing NFTs related to the event, allowing users to securely manage their digital collectibles, access exclusive content and benefits, trade items on a dedicated marketplace, participate in NFT-based gaming events within EXPO 2025, and connect their digital wallets to external platforms for future compatibility. With a user-friendly interface, easy registration, and secure transactions, participants can completely immerse themselves in EXPO 2025, aided by real-time access to NFTs and associated benefits through integration with mobile devices.

By introducing the NFT service, EXPO 2025 aligns with Japan’s strategy to promote digital transformation, harnessing blockchain technology to create a futuristic and immersive user experience. Hiroshi Watanabe, an EXPO 2025 representative, emphasized the goal of bridging the gap between physical and digital interactions to provide an unforgettable experience and contribute to future technological developments.

EXPO 2025 will unveil a series of exclusive NFT releases available solely during the event, including pavilion access NFTs, memorable art NFTs by renowned artists, interactive achievement badges, digital collectibles capturing key moments of the exhibition, and VIP NFTs granting access to private events and industry leader meetings. These assets may feature AR elements and will be transferable post-event, enabling users to trade, sell, or exhibit their digital memorabilia outside the exhibition, with some NFTs offering exclusive content from participating brands or invitations to online events.

Moreover, EXPO 2025 will introduce NFTs that evolve based on visitor interactions, reflecting users’ journeys through the exhibition, and rewarding completion of specific event tasks with hidden surprises. The initiative upholds sustainability principles through an energy-efficient blockchain network and prioritizes security with advanced encryption and smart contract technologies, along with regular security audits to safeguard users’ assets.

The successful integration of blockchain-based collectibles at EXPO 2025 could reshape audience engagement at events, offering a personalized, interactive, and secure experience for all attendees. As blockchain technology advances, other major exhibitions may adopt NFTs, revolutionizing audience interactions at large gatherings.