Dickey’s Barbecue Heats Up Global Markets with Korean Retail Debut

Dickey’s Barbecue Pit is expanding its reach by introducing its All-Pork Sausage Ropes in South Korea in partnership with Nature’s SunGrown Foods, Inc. This marks a significant step in the brand’s global expansion, led by Sales Director Derek Howerton. The sausage ropes, known for their pit-smoked Texas flavor, are made with premium pork and Dickey’s signature seasoning blend. The move into the South Korean market is part of the company’s strategy to offer authentic Texas-style barbecue to a wider audience through both its restaurants and retail products.

Dickey’s executives expressed excitement about this milestone, emphasizing the brand’s commitment to providing quality and flavor internationally. The CEO of Dickey’s Capital Group, Roland Dickey, Jr., highlighted the company’s focus on global expansion, with the South Korean launch being a major step for its retail division. Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., mentioned that retail growth aligns with their long-term vision as they expand globally.

With a strong presence in various international markets on the restaurant side, Dickey’s is now extending its retail offerings globally. The brand’s iconic sausage will soon be available on retail shelves in South Korea, catering to the growing demand for authentic barbecue worldwide.