Designers needed a book about their history that didn’t exist… so I wrote it myself

Understanding the roots of design is crucial for progress in the field. It’s not just about knowing the famous names like Sagmeister or Scher commonly mentioned in design blogs. It’s about recognizing all the visionaries who have shaped various aspects of design that impact our world today.

Back in 2023, the lack of a comprehensive book on design history inspired a design journalist to take on the task themselves. The aim was to shed light on the overlooked luminaries and the interconnected evolution of design over the past century and a half.

The project’s focus on highlighting the contributions of female designers became a driving force. The book uncovers remarkable stories of women like Margaret Calvert and Marianne Straub, whose innovations have left a lasting impact on design.

The research journey revealed surprising narratives behind renowned designers’ creations, showcasing their human stories and the societal contexts that influenced their work. Design has always been more than aesthetics; it has been about political and social statements, as seen in the works of figures like William Morris and Ahn Sang Soo.

The book not only covers Western design history but also includes perspectives from innovative designers in places like Korea, the Philippines, and China. It presents a narrative of design evolution, showing how ideas, movements, and technical advancements have shaped the designed world we inhabit today.

Presented in an accessible and engaging format, the book aims to inspire students, practicing designers, and anyone curious about the origins of design. By understanding the past, we can better navigate the challenges and opportunities in the ever-evolving design industry.