Deadstock is key to Cotopaxi’s circularity strategy

Cotopaxi is shaking up the traditional backpack design by using a colorful patchwork made from leftover materials that would have otherwise been discarded. This unique approach not only showcases the Salt Lake City-based brand’s bags but also aligns with its sustainability efforts. The vibrant panels are often sourced from deadstock, which are remnants from garment production like fabric rolls and unsold items.

Around 60 percent of Cotopaxi’s products now include deadstock materials, a significant increase from previous years. The brand’s focus on circularity, rather than just decarbonization, aims to drive innovative solutions amidst challenges like tariffs and environmental concerns.

The company’s commitment to sustainability extends to its operations, including a resale program and alternative business models. By incorporating leftover fabrics into its collections, Cotopaxi is reducing waste and minimizing its environmental impact.

Looking ahead, Cotopaxi plans to phase out harmful materials and prioritize ethical practices in its supply chain to achieve its net-zero emissions goal by 2040. The brand’s dedication to sustainability, coupled with its philanthropic initiatives and unique design approach, sets it apart in the outdoor gear industry.