Crown Creative on branding hospitality with heart

Ryan Crown, the founder and creative director of Crown Creative, experienced a sudden career shift while working on a branding project for Harry’s NYC in New York. This moment led him to realize his passion for creating brands that tell stories. Crown Creative quickly established itself as a leading studio in branding, strategy, and interiors, offering design-led experiences in the hospitality industry.

The pandemic posed challenges for Crown Creative, prompting a reevaluation of their business approach. The core team, consisting of David Carofano, Kate Tracey, and Simon Worthington, came together during this time to steer the studio towards a new era of global work. Despite their global reach, Crown Creative remains committed to storytelling and long-lasting design solutions.

The studio’s defining projects, such as The Dead Rabbit and Neighbourhood, showcase their ability to create immersive brand experiences. Crown Creative’s philosophy revolves around prioritizing strategy over design, ensuring that each project reflects the brand’s values and purpose. Their collaborative approach and attention to detail have led to memorable results in projects like Waldorf Astoria’s Peacock Alley and St. Regis Cap Cana.

Crown Creative embraces new technologies like AI to enhance their work while maintaining a focus on creative thinking and brand strategy. The studio is dedicated to building a team of individuals passionate about hospitality, fostering a culture of collaboration and purpose-driven design. As they look towards the future, Crown Creative aims to expand their reach and take on heritage projects that redefine guest experiences, continuing their legacy of creating unforgettable brand experiences.