‘Click all the squares with bikes’: Iris brings online captcha chaos into the real world for World

Many of us are familiar with the frustration of dealing with blurry images and trying to prove our humanity online through captchas. But what if these digital tests were brought into the real world? Iris, a global creative network, has done just that with its latest campaign for World, an identity platform that allows users to verify their humanity without compromising personal data.

The campaign, called Real World Captchas, has been launched in cities like Berlin, Buenos Aires, and Singapore. It features larger-than-life replica captchas placed in front of urban fixtures, inviting people to confront the absurdity of the current verification system. The installations mimic online captchas with uncanny accuracy, complete with image tiles and a scannable QR code leading to the World ID platform.

The goal of the campaign is to shed light on the shortcomings of traditional captchas and promote a more secure digital landscape. By challenging the status quo and offering a more user-friendly alternative, Iris and World aim to create a future where proving one’s humanity is simple and privacy-friendly. This humorous yet thought-provoking campaign hopes to spark curiosity and inspire a shift in how we approach online identity verification.