Choice Hotels International Opens Its 69th Annual Convention

Choice Hotels International, Inc. commenced its 69th Annual Convention in Las Vegas, featuring a keynote address by President and CEO Patrick Pacious. The convention, themed “Powering the Future,” aims to support hotel owners and their businesses over three days. The event includes numerous educational sessions, a trade show to connect owners with vendors, and brand sessions with Choice leaders discussing recent successes and future investments to boost revenue and reduce costs.

Pacious emphasized Choice Hotels’ dedication to providing value to owners, highlighting the company’s growth and its ability to attract a more resilient customer base, including a significant increase in business travelers. Notable achievements include a rise in loyalty membership to over 70 million, increased direct bookings, longer stays, and higher spending by members. The company also reported success in converting online viewers into direct bookers, operational cost savings, and enhanced food purchasing programs leading to significant cost reductions.

Choice Hotels’ strategic partnerships with AAA, AARP, and other organizations, alongside the enhancement of the Choice Privileges loyalty program, have resulted in increased revenue and direct bookings. The company’s focus on innovation, leveraging artificial intelligence, and introducing new capabilities aims to support owners in growing their businesses. Choice Hotels continues to invest in brand development and technological solutions to stay ahead in the competitive market and drive success for its franchise owners.