Bro-country has curdled

Morgan Wallen, a prominent figure in country music, has consistently produced albums and singles that depict characters stuck in a rut, causing trouble for themselves and others. Despite his success, his music portrays a consistent theme of bitter relationships and melodrama reminiscent of social media posts from the past.

Wallen’s rise in the country music scene coincided with the emergence of “bro-country” in the early 2010s, characterized by party-centric themes and a departure from traditional country music sounds. This shift in the genre led to a dominance of male artists and a focus on partying and relationships in small-town settings.

The changing landscape of country music also mirrored a societal shift towards anger and resentment among young men in America’s heartland. The rise of MAGA ideologies and a focus on rural values in popular culture reflected a growing sense of discontent and alienation among these communities.

Wallen’s music, which often portrays characters struggling with personal issues and deflecting blame, resonated with audiences seeking a sense of connection and validation in their own struggles. Despite facing controversy and setbacks in his career, Wallen’s music continues to find success by appealing to listeners’ emotions and experiences.

In a genre rooted in nostalgia and longing for home, Wallen’s music taps into a sense of unresolved resentment and dissatisfaction that resonates with many fans. The popularity of his songs reflects a broader cultural shift towards embracing vulnerability and expressing emotions through music.