‘Biases – both conscious and unconscious – continue to subtly shape hiring and promotion decisions’

This week, Women in Solar Europe (WiSEu) features Frank Niendorf, Vice President Europe at JinkoSolar. Niendorf emphasizes that assumptions about women’s abilities and work-life balance can negatively impact their career advancement. He points out that men who value diversity and inclusion can also face challenges in meeting traditional leadership expectations.

Despite advancements, women in the solar industry still encounter obstacles such as limited representation in technical roles, lack of mentorship opportunities, and gender biases in recruitment and leadership development. The sector’s historically male-dominated culture struggles to fully embrace diverse perspectives, highlighting the need for family-friendly policies to support work-life balance, especially for women.

Equal access to resources, funding, and professional opportunities is crucial for empowering women to achieve their full potential, fostering personal success and driving innovation and resilience in the solar industry. Biases, both conscious and unconscious, continue to influence hiring and promotion decisions, often resulting in qualified women being overlooked for leadership roles.

The industry’s narrow perception of leadership, associated with traits considered traditionally masculine, can sideline leaders who prioritize collaboration, empathy, and open communication. Redefining leadership to encompass a wider range of styles is essential for creating an inclusive and innovative sector.

Niendorf reflects on his own leadership journey, acknowledging how societal norms around masculinity influenced his early career. He learned that true leadership involves fostering dialogue, listening attentively, and embracing diverse viewpoints. By adopting a more inclusive leadership approach, he has built stronger teams and a supportive workplace culture where talent from all backgrounds can thrive.

Recognizing the influence of biases on career progression within his teams, Niendorf is committed to promoting diversity, equity, and inclusion as integral practices within the organization. The solar industry has the opportunity to lead by example in fostering inclusion, as diverse voices are essential for driving innovation and serving global communities effectively.

Encouraging young students, particularly women, to consider careers in solar energy, Niendorf highlights the industry’s dynamism and impact. He emphasizes the importance of mentorship, scholarships, and role models in inspiring the next generation to contribute to the future of renewable energy.

Frank Niendorf, VP Europe at JinkoSolar, brings a wealth of experience in strategic planning and international business development to his role. His expertise and innovative mindset have made him a respected figure in the PV industry. For those interested in participating in Women in Solar Europe, more information can be found on www.wiseu.network.