Bally’s Baton Rouge Hotel Modernizes Guest Experiences With Agilysys Software Solutions

Alpratta, Georgia – Agilysys, Inc. has revealed that Bally’s Baton Rouge Hotel, formerly known as the Belle of Baton Rouge Hotel, has chosen a range of Agilysys solutions, including Versa PMS and InfoGenesis POS, to enhance guest and staff experiences at its renovated property.
Expected to open in fall 2025 pending approval from the Louisiana Gaming Commission, the establishment will feature 25,000 square feet of Vegas-style gaming, a sports lounge, a cocktail lounge, casual and fine dining options, and a makeover of the Belle’s 242-room, 10-story hotel, now renamed as Bally’s Baton Rouge.
Situated in downtown Baton Rouge, the reopening signifies a significant step in the Belle’s efforts to transform the downtown area into a modern casino, entertainment, and hotel destination. The hotel will offer modern hospitality technology innovations to enhance guest and staff experiences. Upon reopening, guests will have the choice of digital self-service or personalized experiences supported by Agilysys software throughout the property.
The leadership team at Bally’s Baton Rouge Hotel recognized the need to replace outdated software with forward-looking hospitality technology to realize their vision of contemporary guest experiences within a reimagined entertainment complex. The property is implementing 11 Agilysys solutions to enhance operations and guest interactions property-wide.
Daniel Hutchinson, director of hotel operations for Belle of Baton Rouge, stated, “As we revitalize the Bally’s Baton Rouge Hotel, we want to ensure that the software and technology on the property is the best in the market. After carefully evaluating all the options, we determined that Agilysys is the right partner for us. We want state-of-the-art technology fully and easily integrated across our property, putting the guest at the center of everything we do and empowering our staff to ensure that all who visit have amazing, memorable experiences.”
Darren Student, vice president of gaming for Agilysys, commented, “It is inspiring to partner with properties such as the Belle of Baton Rouge that embrace state-of-the-art innovation while also honoring their rich history. This comprehensive technology transformation will enable the property to deliver exceptional experiences that blend modern convenience with the unique charm that has created a beloved Louisiana landmark. Working with the property team to equip their reimagined entertainment and lodging vision with modern, flexible technology has been a pleasure, and we look forward to everyone enjoying a revitalized Belle of Baton Rouge when it re-opens this year.”