April 2025: Easter vacations support European hospitality activity

In 2024, Easter weekend fell in March, but this year it was in April, aligning with spring vacations and keeping leisure destinations busy.

European hoteliers experienced a 2.5% increase in RevPAR to nearly €90 (€89.3), with the budget segment showing the most growth in occupancy compared to last April. Average daily rates rose by 1% across all segments as hoteliers adjusted prices to cater to the changing preferences of corporate and leisure customers, a challenge exacerbated by a 2.4% inflation rate in April 2025 according to Eurostat.

A standout performance was seen in lesser-known European destinations in April 2025. Austria led with an 18.1% increase in RevPAR, driven by high occupancy rates and daily rates, especially in cities like Vienna attracting German visitors. Hungary followed with a 12.3% RevPAR increase, offering affordable options for customers. The Czech Republic, hosting the Ice Hockey World Championships, secured the third spot with a 4.3-point rise in occupancy rates.