Brandon drops the agency speak with new identity

Brandon has revealed a new brand identity aimed at emphasizing its ambitions more clearly, ditching “The Brandon Agency” in favor of a more impactful name. The South Carolina-based company’s fresh image aims to represent its shift into an integrated, data-driven growth catalyst.

This repositioning is not merely a visual update but a comprehensive transformation. CEO Scott Brandon states, “We create brands that do not just exist – we disrupt. We question. We challenge. We intentionally break things.”

Established in 1959 and under Scott’s leadership since 2001, Brandon has been known for its results-oriented approach. However, in recent years, the agency has expanded beyond just performance metrics. Now providing a wide range of services encompassing strategy, creative, content, media, PR, and performance, Brandon collaborates with ambitious brands seeking more than routine solutions.

The new brand identity features a clean and confident design with sharp typography, vibrant colors, and dynamic layouts that convey energy and determination. The objective was not to come across as flashy or forceful but to appear focused and assertive, striking a balance between strategic thinking and creative flair – a core aspect of the agency’s identity.

Notably, the team deliberately moved away from the polished, jargon-heavy language often associated with agencies, opting instead for a clear, provocative tone unafraid to challenge norms. Scott explains, “We abandoned excessive polish to embrace boldness, strategy, and a touch of disruption, a spirit that permeates every aspect of the brand.”

The phrase “built for what’s next” frequently appears in Brandon’s communications, reflecting a forward-looking mindset that influenced both the brand’s tone and visual elements, encouraging the team to take creative risks. From the stretched logo to the flexible layout grids, the identity conveys a dynamic and energetic sense, almost as if it’s in constant motion.

While the brand exudes boldness and a direct voice, it also aims to strip back distractions and refocus on results. Scott emphasizes, “We crafted our new brand like we do client campaigns: purposefully, cohesively, and with an unwavering focus on outcomes.”

The collaborative effort across strategy, creative, and leadership teams, with input from external partners, has resulted in a cohesive brand that resonates at every level. Brandon’s rebrand sets it apart in a market where many agencies play it safe, showcasing a brand identity that encapsulates its present state and future direction.