Reliving “Googie” Nights In a 1958 Edsel Ranger

The article originally published in MotorTrend Classic in 2005 revealed that in 1958, Elvis Presley weighed under 200 pounds, and the movie “The Bridge on the River Kwai” was on its way to becoming the year’s top-grossing film. The Ford Motor Company launched its highly anticipated Edsel car after two years of intense promotion, boasting futuristic features that ultimately failed to capture the public’s interest.

Los Angeles in 1958 was a vibrant city embracing futuristic and kitschy designs, with landmarks like the Disneyland-inspired theme park and unique architectural styles permeating throughout the city. The era saw a surge in Googie architecture, with carwashes resembling flying saucers and motels adorned with tiki torches.

The Edsel car, despite its initial hype, faced a short-lived existence like the Googie architecture trend. As the 1960s brought about societal changes and darker events, the era of flamboyant designs and optimistic outlook began to fade. However, Hollywood continues to preserve and celebrate the 1950s culture, offering glimpses of the past through iconic locations and landmarks.

In a nostalgic road trip through Los Angeles in a 1958 Ford Edsel Ranger, the article captures the essence of the bygone era, showcasing iconic eateries like Tail O’ the Pup and Barney’s Beanery. The Edsel’s unique features, such as the horizontal speedometer and Tele-touch automatic transmission, reflect the futuristic design trends of the time.

Despite the Edsel’s eventual failure in the automotive market, it remains a symbol of the innovative and daring spirit of the 1950s. Today, remnants of that era can still be found in Los Angeles, where enthusiasts can immerse themselves in the nostalgia of a time when kitsch and optimism reigned supreme.