Lost Guests Are Hurting Revenue: Fix Your Navigation Challenge Before Summer Break

Visitors arrive, download your app, and are prepared to explore the resort. However, they encounter a setback instead of uncovering all the offerings your resort provides. They seek directions, miss out on enjoyable experiences, or venture off-site because they are unaware of nearby attractions. This inability to guide them creates a frustrating experience for guests, reduces their time spent at the resort, and results in unutilized revenue. Many resorts still rely on outdated PDFs or static maps to assist guests in finding their way around, resulting in roadblocks in what should be a seamless guest journey.

According to Peter O’Dare, VP of Product at Attractions.io, losing guests in navigation not only leads to frustration but also causes them to bypass in-house dining, shopping, and premium activities designed to enhance their stay, ultimately impacting operators’ profits.

Wayfinding serves as more than just a means to reach a destination; it is a strategic tool influencing guests’ movements, duration of stay, and spending habits. In preparation for the upcoming summer rush, Attractions.io is organizing a brief 30-minute webinar on June 12th titled “The Resort Operator’s Guide to Wayfinding” to assist operators in addressing their navigation challenges.

During the session, led by Peter and Sales Manager René Ronk starting at 10 am ET, resort and guest experience leaders will discover how real-time, GPS-enabled navigation delivered through their existing mobile app can immediately resolve issues. MapLayr, utilized by resorts like Haven, Baha Mar, and Six Flags, seamlessly integrates into guest apps to offer branded, user-friendly blue-dot wayfinding, eliminating confusion and highlighting key areas.

Participants will be guided on:

– Streamlining the guest experience with real-time navigation
– Driving traffic to high-value areas such as dining, retail, and premium activities
– Quick implementation using their current app without the need for redevelopment

MapLayr, employed by numerous venues globally, is assisting operators in making mapping the most beloved app feature for guests and a crucial revenue generator. Click the provided link to register for the live webinar and receive the recording in your inbox if you are unable to attend on the scheduled day. Ellen Kasinopoulou, Head of Marketing, can be reached at 01889 560218 for further information.