Partner Program AI Rebrands as Airstride

London, United Kingdom, May 24, 2025 – The company formerly known as Partner Program AI, now rebranded as Airstride, has unveiled its new identity along with an expanded mission to revolutionize how businesses drive revenue through partnerships. Airstride aims to streamline partner workflows and enhance revenue generation through automation and AI technology. CEO Max Edwards highlighted that Airstride signifies the company’s future direction rather than its origins, evolving from a tool simplifying partner operations to a comprehensive platform supporting the complete partner revenue lifecycle.

The shift comes in response to the saturation of outbound sales and rising customer acquisition costs, prompting companies to explore alternative growth strategies like leveraging ecosystems. Airstride steps in to help firms scale their indirect revenue approaches by integrating AI, automation, and CRM intelligence throughout the partner journey, from discovery to analytics.

Airstride’s offerings cater to revenue teams establishing modern partner programs, featuring AI-driven partner discovery, automated onboarding and activation processes, real-time deal collaboration, revenue tracking tools, and proactive partner engagement features. As part of its rebrand, Airstride plans to enhance integrations, analytics, and incentive programs, with future support for additional CRMs, ecosystem attribution tools, and AI-driven content to empower companies seeking to embrace ecosystem-driven revenue growth.