8 Holiday Campaign Ideas Guests Love: Email Templates for Your Hotel

Now is the perfect time to start planning your upcoming hotel holiday marketing campaigns for the latter half of the year. Holidays present a great opportunity to engage with guests, offer relevant promotions, and boost bookings. By crafting the right message and timing, you can make your campaigns stand out and drive success.

We’ve compiled a list of 8 holidays that are significant to guests. Rather than targeting every holiday, use guest data and segmentation to identify which holidays are most relevant to your diverse guest groups. Whether you need creative hotel marketing ideas for holiday promotions, are mapping out your hotel marketing calendar for 2025, or want fresh strategies to attract guests during holiday seasons, this guide is here to help elevate your marketing efforts.

Among the holidays that guests care about are Pride Month, Midsummer, Father’s Day, Independence Day, Summer Bank Holiday, Oktoberfest, and the Mid-Autumn Festival. Each presents a unique opportunity to connect with guests through themed events, packages, and experiences that resonate with their interests and values.

For instance, Pride Month is not just a celebration but a movement honoring LGBTQ+ identity. Hotels can offer Pride-themed events like brunches or support local LGBTQ+ nonprofits to create meaningful guest experiences. Similarly, holidays like Midsummer, Father’s Day, Independence Day, and others provide hotels with the chance to craft tailored promotions that cater to the preferences and expectations of their target audience.

By leveraging guest data, personalizing communications, and offering unique experiences tied to these holidays, hotels can effectively engage guests and drive bookings during key periods throughout the year.