Beverage Trends to Leverage: Capitalizing on Popular Products and the Latest Service Technologies

Hoteliers should strive to cater to the diverse preferences of their guests by expanding the range of offerings they provide. One example is guestroom entertainment, where a combination of linear TV, streaming services, on-demand content, and casting ensures most guests are satisfied. This same approach applies to beverages, which may seem like a small aspect of the guest experience but are actually crucial to their daily lives. Melissa Sperry from Nestlé Professional Solutions emphasized the importance of offering a variety of beverage options that cater to different guest lifestyles, including low-sugar choices for the health-conscious.

Coffee and fruit juices are essential offerings due to their popularity among consumers. Trends in the beverage industry are shifting towards new types of beverages, such as flavor-infused vitamin water, dirty soda, refreshers/quenchers, and iced coffee, which appeal to a younger demographic. To streamline operations and save time, hotel operators are turning to labor-saving machines like juice dispensers and coffee machines that automate tasks and require minimal staff involvement.

In addition to quality beverages and efficient machines, standout suppliers in the beverage industry prioritize service, sustainability, and consultation. Offering maintenance services, using sustainable materials, and providing tailored consultation based on the client’s needs are crucial aspects of being a reliable supplier. For coffee enthusiasts, providing fresh-ground coffee using bean-to-cup machines can enhance the guest experience and keep discerning coffee drinkers satisfied without having to leave the hotel.