India: Revolutionizing Video And Content For The Global Media And Entertainment Industy

MUMBAI, INDIA, May 8, 2025 – The Future of Video India 2025 conference, which took place at the Trident Hotel Bandra Kurla as part of the inaugural World Audio Visual & Entertainment Summit (WAVES), gathered more than 120 industry leaders, innovators, and policymakers to discuss the evolving trends shaping India’s media and entertainment sector. Hosted by the Asia Video Industry Association (AVIA), the event featured informative sessions on regulatory frameworks, content creation, distribution, and monetization strategies.

The conference kicked off with Abhay Shanker Verma, Principal Advisor at the Telecom Regulatory Authority of India (TRAI), leading a discussion on establishing a regulatory framework to propel India’s media and entertainment industry onto the global stage. Verma emphasized the importance of fair competition and light-touch regulations to foster growth and innovation. The establishment of the Indian Institute of Creative Technology (IICT) was also highlighted as a step towards making India a content hub.

Gaurav Banerjee, Managing Director & CEO of Sony Pictures Networks India (SPNI), shared his vision for SPNI’s future, focusing on becoming a content studio that prioritizes authentic, high-quality storytelling. He emphasized the shift from a traditional pay TV model to a diversified content distribution strategy that leverages both broadcast and digital platforms for enhanced monetization and audience reach.

The event also featured insights from Vivek Couto, Managing & Executive Director of Media Partners Asia, who discussed the transformations in India’s premium video sector and the growth opportunities for key players. Kelly Day, Head of International & Vice President of Prime Video, highlighted Prime Video’s strategy of becoming a comprehensive entertainment hub tailored to India’s diverse content consumption landscape.

Monika Shergill, Vice President – Content at Netflix India, emphasized creative excellence and innovation in storytelling to connect with audiences across India and globally. Sushant Sreeram, Chief Marketing Officer at JioStar, discussed the platform’s focus on emotional engagement and personalized content to drive growth.

The conference also explored the future of premium video advertising in India, with experts emphasizing the potential of Connected TV (CTV) for advertisers. Speakers highlighted the need for a unified measurement system to ensure transparency in the CTV landscape.

In closing, Vynsley Fernandes, CEO of NXTDIGITAL, detailed his strategy for embracing digital transformation in the pay TV industry. Fernandes stressed the importance of expanding broadband services and launching satellite initiatives to meet evolving consumer demands.

The Future of Video India conference is sponsored by Gold Sponsor Publica by IAS and Silver Sponsors INVIDI, MEASAT, and PubMatic.

For media inquiries and additional information, please contact:
Charmine Kwan, Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Copyright © 2025 ACN Newswire. All rights reserved.