Despite Tariffs, Hyundai Hits Sales Records

Hyundai and Kia are thriving despite tariffs and the global economic conditions. Tariffs have been imposed on vehicles produced outside the US, however, the most recent sales data from the Hyundai Group contradict this notion. Both Hyundai and Kia achieved record sales figures last month, with substantial double-digit growth compared to the previous year. Hyundai, the parent company, saw the most significant improvement with a 19 percent rise in sales, totaling 81,503 vehicles sold in the US. The Tucson led the pack with 22,054 units sold, indicating a potential entry into the top 10 best-selling vehicles in the US if this trend continues. The Tucson boasted a remarkable 41 percent sales increase, while the Elantra followed with a 30 percent rise, showcasing the enduring popularity of sedans.

Randy Parker, the president and CEO of Hyundai Motor North America, highlighted the positive trend in April sales, particularly in electric vehicles, with a 25 percent surge in sales, driven by the Tucson HEV. The introduction of the 2026 Palisade and outstanding sales across various models underscore Hyundai’s momentum and commitment to innovation and performance.

On the other hand, Kia experienced a 14 percent overall sales growth, with four models setting individual sales records in April. The Sportage led the way with 16,178 units sold, followed by the K4 with 13,097 units. The Carnival saw the most significant rise at 79 percent, attributed to the introduction of the Carnival Hybrid package. Eric Watson, vice president of sales operations for Kia America, emphasized the brand’s consistent sales success over the past seven months and their dedication to enhancing their product lineup and customer satisfaction through continuous innovation.