FWD Group extends partnership with JA Worldwide for its award-winning financial literacy programme

Hong Kong, April 30, 2025 – FWD Group Holdings Limited, also known as FWD Group, has extended its partnership with JA (Junior Achievement) Worldwide for another three years. This collaboration aims to expand its financial literacy program to reach an additional 40,000 students across Asia by the end of 2027. The program, called And sparkthedream, provides financial education integrated with social and life skills to students aged nine to early teens through interactive games, digital activities, and classroom sessions facilitated by FWD volunteers in eight Asian markets. The goal for the next phase from 2025 to 2027 is to educate more students, involve parents and teachers, and introduce new programs focusing on mental health resilience skills.

Cathy Knezevic, Group Chief Corporate Affairs Officer at FWD Group, emphasized the importance of financial literacy in empowering individuals to make informed decisions for their future and contribute to long-term economic and social development. The partnership between FWD Group and JA Asia Pacific in the previous phase from 2022 to 2024 exceeded its target by reaching over 37,000 students and helping them understand the role of money in daily life and community needs.

JA Worldwide’s Chief Executive Officer, Asheesh Advani, expressed excitement about the impact of the partnership with FWD in providing practical financial education to thousands of students. The And sparkthedream program was initially piloted in Hong Kong SAR and Singapore in 2022 and later expanded to include markets such as Indonesia, Japan, Malaysia, the Philippines, Thailand, and Vietnam. The program has received recognition through various awards for its innovative approach to financial education and social responsibility.

FWD Group, established in 2013, operates as a pan-Asian life and health insurance company serving around 30 million customers in 10 markets. JA Asia Pacific, a regional operating center of JA Worldwide, focuses on empowering young people by providing them with the skills and mindset to build thriving communities through real-world learning in work readiness, financial literacy, and entrepreneurship. Together, FWD Group and JA aim to continue making a positive impact on the youth in Asia.