Global Sports Brand U.S. Polo Assn. Delivers Record $2.5 Billion in Retail Sales for 2024, Targets $3 Billion and 1,500 U.S. Polo Assn. Stores

West Palm Beach, FL, Apr 29, 2025 – uspa Global, the company overseeing U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has reported a record-breaking $2.5 billion in global retail sales for 2024. The brand aims to reach $3 billion in sales and establish 1,500 U.S. Polo Assn. stores in the near future.

U.S. Polo Assn. achieved this growth by expanding its presence worldwide, with significant progress in North America, Western Europe, the Middle East, and Latin America. The brand is also making strides in emerging markets such as Asia Pacific and Eastern Europe. Notably, U.S. Polo Assn. is experiencing rapid growth in India and plans to reach a billion dollars in retail sales in the country. The brand is set to launch in new strategic markets including Argentina, Australia, Brazil, Poland, and Thailand in 2025.

Currently operating in 190 countries with 1,100 retail stores, U.S. Polo Assn. continues to solidify its position as a leading global sports brand, ranking among the top five licensed sports brands worldwide. J. Michael Prince, President and CEO of USPA Global, attributes the brand’s success to its high-quality products and global appeal, emphasizing the importance of direct-to-consumer sales through stores and e-commerce platforms.

U.S. Polo Assn. is focused on expanding its retail footprint, with plans to reach 1,500 stores by 2030. The brand’s digital strategies have also contributed to its growth, with e-commerce sales surging and new site launches in key markets like India, the U.K., Japan, and Romania. Additionally, U.S. Polo Assn. is leveraging social media platforms to engage with its audience, amassing over 10 million followers globally.

Looking ahead, U.S. Polo Assn. is gearing up for its 135th Anniversary celebrations with a series of global events and brand campaigns in 2025. These initiatives aim to enhance consumer engagement and promote the brand’s heritage and future. Prince is optimistic about the brand’s prospects, expressing confidence in surpassing $3 billion in global sales and expanding its retail presence by 2030.

U.S. Polo Assn., the official brand of the United States Polo Association, has a rich history dating back to 1890. With a global presence spanning more than 1,100 retail stores and distribution points in over 190 countries, the brand offers apparel, accessories, and footwear for men, women, and children. Partnering with major broadcasters like ESPN and Star Sports, U.S. Polo Assn. has brought polo to a wider audience and established itself as a prominent global sports brand.