A toothy little monster called Labubu is the latest fashion craze

A plush doll named Labubu, known for its small size, toothy grin, and slightly creepy appearance, has surprisingly become a sought-after status symbol. On social media, collectors are sharing tips on acquiring Labubu dolls, which are sold by Pop Mart, a Chinese retailer famous for its “blind box” collectibles. The recent Labubu collection, released last Friday and quickly sold out, retails for $27.99 for one blind box or $167.94 for a set of six. Resellers have already inflated the prices on platforms like eBay.

The hype surrounding Labubu dolls has led to a competitive market, with buyers clamoring to purchase them online or camping outside Pop Mart stores for hours. The limited availability and various editions, such as the elusive “secret” Labubu, have driven fans to hunt down specific versions. The dolls, created by artist Kasing Lung in 2015, are inspired by Nordic mythology and are now being accessorized and dressed up by fans.

Celebrities like Rihanna and Blackpink’s Lisa have been seen flaunting Labubu charms, further fueling the doll’s popularity. The trend has even spread to luxury fashion, where Labubu dolls are now being paired with high-end bags. Despite the frenzy, the craze has also led to chaotic scenes, with reports of crowds rushing stores and instances of theft.

As the Labubu fever continues to grow, fans are advised to be cautious of replicas flooding the market. Online communities are buzzing with strategies to secure Labubu dolls during restocks and warnings to safeguard them from theft. The unexpected success of Labubu has not only captivated collectors but also rekindled a sense of nostalgia and joy, making these dolls more than just a passing trend.