Estella Hale Appointed as Vice President of Commercial Strategy for Zucchetti North America’s Hospitality Division

Sturgeon Bay, Wisconsin – April 23, 2025 – Zucchetti North America has appointed Estella Hale as the Vice President of Commercial Strategy for its hospitality division. With over 20 years of experience in the hospitality industry, including a decade in strategic leadership roles and a strong understanding of hospitality technology, Estella’s leadership will be crucial in enhancing Zucchetti North America’s position as a top provider of innovative solutions for the hospitality sector.

In her new role, Estella will oversee the market growth of Zucchetti North America’s hospitality industry solutions. Leveraging her expertise in hospitality technology, Estella will help define the company’s regional vision for their hospitality products and collaborate with cross-functional teams to expand their presence in the North American market. She will also ensure that the company’s tech stack aligns with regional market needs while supporting the global product marketing strategy.

Mark Lewis Brown, President & CEO of Zucchetti North America, expressed excitement about Estella’s appointment, citing her knowledge, experience, and track record in maximizing commercial performance for leading hospitality technology firms. He believes Estella’s vision will enable the team to deliver cutting-edge solutions to clients.

Zucchetti North America’s tech stack is designed to support hotel operations, enhance guest experiences, and improve connectivity efficiency. Estella’s expertise will help optimize these solutions to meet the evolving needs of the North American market.

Before joining Zucchetti North America, Estella served as the Chief Commercial Officer at HotelIQ and held executive roles at hospitality technology companies such as SHR, iHotelier, and Whiteboard Labs. She holds a master’s degree in technology commercialization from Texas McCombs School of Business.

For more information about Estella Hale’s appointment at Zucchetti North America or to request an interview, please contact Jennifer Nagy at [email protected].

About Zucchetti North America
As the North American arm of the Italian-based Group pumpners, Zucchetti North America offers an integrated tech stack for hotels and lodging establishments, aiming to streamline operations and enhance guest experiences. The tech stack includes solutions from partners like Vertical Booking, Lodgical Solution, and TCPOS POS. Learn more at www.ZucchettiNorthAmerica.com.