Etsy touts ‘shopping domestically’ as Trump tariffs threaten price increases for imports

A staff member is seen walking past a quilt with Etsy Inc. branding at the company’s headquarters in Brooklyn.

Etsy is making efforts to simplify the process for customers to buy goods from local sellers and avoid the additional expenses of imports, amid concerns over rising prices due to President Donald Trump’s extensive tariffs. In a recent announcement on Etsy’s website, CEO Josh Silverman stated that the platform is introducing new ways for buyers to explore businesses within their own countries through dedicated shopping pages and by showcasing local sellers on the website and app. Silverman highlighted the importance of supporting domestic shopping trends while still promoting cross-border trade opportunities on Etsy.

Etsy, an online marketplace connecting buyers with sellers offering artisanal and handmade products, faces competition from major e-commerce players like Amazon, as well as emerging platforms linked to China such as Temu, Shein, and TikTok Shop. By focusing on local sellers, Etsy aims to alleviate the impact of heightened tariffs imposed by President Trump on trade partners, which have led to price increases. With various countries facing different tariff rates, online businesses like Temu and Shein have announced plans to raise prices, while Amazon third-party sellers are also considering adjustments due to the tariffs.

Silverman assured that Etsy is supporting its sellers in navigating the changes caused by tariffs and modifications to the de minimis exemption, aiming to minimize disruptions to their businesses. Despite the challenges posed by tariffs, Silverman expressed confidence in Etsy’s resilience compared to its competitors, as the platform has less reliance on Chinese imports. However, American consumers may still experience price hikes on Etsy as businesses sourcing products from China pass on some of the increased costs.

Etsy shares have declined by 17% this year, slightly more than the Nasdaq. Amazon CEO Andy Jassy has indicated that sellers will transfer the burden of tariffs to consumers.

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