Tricia Carey joins “low-carbon” crop startup Avalo

Tricia Carey, a seasoned figure in sustainable fashion, has joined Avalo, a startup dedicated to advancing environmentally friendly cotton. In her new role as chief commercial officer, Carey will assist in the development of cotton plants that require less fertilizer and water than traditional methods. With her extensive background in fiber and textile development from her time at Lenzing Group, Carey aims to help Avalo scale its cotton production and enhance sustainability practices throughout the supply chain.

Having previously worked at Renewcell, a circularity startup, Carey is well-versed in innovative textile solutions. Despite challenges faced by Renewcell, Carey’s experience and leadership roles in sustainability-focused organizations position her as a valuable asset to Avalo’s mission of revolutionizing agriculture through science, AI, and sustainability.

Avalo, known for its AI-driven approach to breeding climate-resilient crops, is focused on reducing chemical inputs and optimizing resource efficiency in agriculture. With recent funding and partnerships, the company is expanding its efforts beyond cotton to include rice and rubber, all while prioritizing environmental impact and sustainability.

Carey’s involvement in Avalo underscores the industry’s shift towards technology-driven solutions for material traceability and transparency. By leveraging AI technologies like FibreTrace, companies like Avalo are pioneering new ways to ensure sustainable and ethical practices in the fashion industry.